Purpose-built property websites
Turn your website into your hardest-working leasing channel.
Publish live inventory, help renters find the right property, capture inquiries, schedule showings, collect prequalification applications, and see what converts—from one secure, branded platform.
- ✓ Your domain & brand
- ✓ First-party analytics
- ✓ Tenant-isolated by design
P PropertyCMS
⌕ Search anything
AP
LEASING COMMAND CENTER
Good morning, Avery.
Leasing activity30 days
VISITS 2,418CONVERSIONS 164
Right now
- Tour requestedOakley Residence · 2m
- New applicationMadison Flats · 12m
- AI answered a questionPet policy · 18m
NEWTour requestedSaturday at 11:30 AM
AI14 renter questions answered3 qualified handoffs
One focused system for
Branded websitesLive listingsLeasing workflowsSEO & analyticsAI & webhooks
01 / WHY PROPERTYCMS
More than a brochure
Your property website shouldn’t stop at showing listings.
Keep inventory alive
Publish, import, filter, map, and update properties without rebuilding pages or sending renters to a disconnected listing tool.
48 live listings
Turn visits into action
Move renters naturally from discovery to favorites, questions, tours, and prequalification—without broken handoffs.
Visit→Tour→Apply
Know what drives demand
Connect acquisition, content, property interest, and conversions with privacy-conscious first-party reporting.
+18.4%
One platform. Five jobs.
Every part of your digital leasing journey, connected.
PropertyCMS gives your team the polish of a premium website and the operational focus of purpose-built leasing software.
Build & brand
Launch a website that feels entirely yours.
Shape pages, listings, neighborhoods, articles, menus, and media in one focused editor—then publish them on your verified domain.
- Flexible page and content blocks
- Theme controls and reusable navigation
- Responsive media and property pages
Help renters find home
Make every property easy to discover.
Give visitors fast search, practical filters, maps, favorites, and saved-search alerts against your live inventory.
- Map and list discovery experiences
- Bedrooms, price, type, amenity filters
- Favorites and new-match alerts
Lease faster
Move interest forward while it’s fresh.
Capture inquiries, showing requests, and responsible prequalification applications in workflows your staff can actually manage.
- Lead inbox and configurable forms
- Showing requests and staff follow-up
- Application queues without sensitive screening data
Grow intelligently
See what brings renters in—and what moves them.
Understand acquisition, content, behavior, and conversion while giving search engines clean technical foundations.
- First-party conversion reporting
- Metadata, canonicals, schema, sitemaps
- Property and landing-page performance
Assist & automate
Put approved knowledge to work.
Connect a provider-backed assistant to listings and policies, review unanswered questions, and send signed events into the tools your team already uses.
- Configurable visitor assistants
- Listing and knowledge-base grounding
- Signed webhooks with retries
02 / THE LEASING JOURNEY
From first search to qualified interest—without the patchwork.
Each step stays connected to the property, source, and person behind it, giving renters a better journey and staff a clearer next action.
Discover
Search live inventory, compare details, explore maps, and save favorites.
Engage
Ask a question, save a search, or request a showing from the listing.
Qualify
Collect consistent prequalification details without storing screening data.
Follow through
Review activity, update status, notify staff, and connect downstream tools.
Built for responsible leasing operations.
PropertyCMS keeps Social Security numbers, banking information, identity documents, formal screening, payments, and lease execution in the approved systems designed for them.
A focused platform, not another patch
Everything your property website needs to perform.
WEBSITE & CONTENT
Shape every digital front door.
Build rich pages, neighborhood guides, property details, articles, menus, team profiles, and campaign landing pages without waiting on a developer.
- Block-based editing
- Theme customization
- Verified custom domains
Technical SEO, built in.
Manage metadata, canonical rules, structured data, XML sitemaps, social cards, and IndexNow without a plugin stack.
92
Strong foundation
Know what fills units.
See channels, campaigns, content, property interest, behavior, and conversion paths in one clear reporting layer.
The right access for every role.
Invite staff, shape permissions, protect sign-ins with MFA and passkeys, and maintain tenant-scoped audit history.
AI ASSISTANTS
Helpful answers, grounded in your business.
Connect your chosen provider, approve property and policy knowledge, hand qualified questions to your team, and review what visitors still need.
- Live listing search
- Approved knowledge sources
- Unanswered-question review
TENANT ADMIN / REAL WORKFLOWS
A workspace your team can use
See the operation behind the website.
These are real tenant-admin screens from a working property portfolio—not a separate mock dashboard. Your public site, inventory, leads, content, and reporting stay connected behind the scenes.
03 / FITS YOUR STACK
Open by design
Your website shouldn’t become another silo.
Route versioned, signed events to automation tools, team channels, CRMs, or internal systems. Map fields, add conditions, test deliveries, and retry safely.
Discuss your workflowPPropertyCMSSigned events
⚡ZapierCatch Hook
◇MakeCustom webhook
#SlackIncoming webhook
▦TeamsWorkflow
{ }Your stackHTTPS endpoint
Versioned payloadsField mappingConditional deliverySecret rotationRetry history
Built for the actual job
A property website platform—not a generic site builder.
PropertyCMS sits where your public brand and leasing operation meet. It complements your accounting or property management system; it doesn’t pretend to replace it.
| What your team needs | P PropertyCMS | Generic site builder | Traditional PMS website |
|---|---|---|---|
| Listing-native search & maps | ✓ Built in | Requires add-ons | Often limited |
| Applications & showing workflows | ✓ Connected | Separate tools | Varies by system |
| Content, brand & SEO control | ✓ Flexible | Flexible | Often constrained |
| First-party conversion analytics | ✓ Leasing-aware | Page-centric | Often limited |
| Signed workflow webhooks | ✓ Configurable | Requires add-ons | Vendor-dependent |
04 / PLANS
Every feature. Every plan.
Choose your capacity—not your capabilities.
Every plan includes the complete PropertyCMS platform. Founding pricing and capacity details will be shared before launch.
STARTER
Starter
For independent managers building a professional portfolio.
$19/ month · $15/month billed annually
Join the priority list
- 3 team users
- 25 properties
- 2 GB media storage
- 100 AI generations / month
GROWTH
Growth
For growing teams that need more room and stronger marketing tools.
$39/ month · $31/month billed annually
Join the priority list
- 8 team users
- 100 properties
- 10 GB media storage
- 500 AI generations / month
PROFESSIONAL
Professional
For established property operations managing at scale.
$79/ month · $63/month billed annually
Join the priority list
- 25 team users
- 500 properties
- 50 GB media storage
- 2,000 AI generations / month
AGENCY
Agency
For agencies and multi-brand operators with tailored requirements.
From $149/ month · annual custom
Join the priority list
- 50+ team users
- 2,500+ properties
- 100 GB+ media storage
- Unlimited AI generations / month
Included across the board
The complete platform comes with every plan.
Plans only change capacity. No feature gates, no SEO add-on, and no separate AI or import tier.
| Platform feature | Starter | Growth | Professional | Agency |
|---|---|---|---|---|
| Website & content | ||||
| Branded responsive websiteThemes, pages, blog posts, menus, media, and neighborhood content | ✓Included | ✓Included | ✓Included | ✓Included |
| Custom domain connectionBring a domain you already own; PropertyCMS connects and verifies it | ✓Included | ✓Included | ✓Included | ✓Included |
| Listings | ||||
| Property management workspaceCreate, organize, publish, and update live inventory | ✓Included | ✓Included | ✓Included | ✓Included |
| Property import & exportCSV/XLSX import tools, preview, field mapping, and portable exports | ✓Included | ✓Included | ✓Included | ✓Included |
| Renter experience | ||||
| Listing search, filters & mapsHelp renters compare homes by the details that matter | ✓Included | ✓Included | ✓Included | ✓Included |
| Favorites & saved-search alertsLet visitors save homes and hear about new matches | ✓Included | ✓Included | ✓Included | ✓Included |
| Leasing | ||||
| Leads, forms & inquiriesConfigurable forms and one place for incoming interest | ✓Included | ✓Included | ✓Included | ✓Included |
| Showing requests & applicationsConnected tour requests and responsible prequalification workflows | ✓Included | ✓Included | ✓Included | ✓Included |
| Growth | ||||
| Advanced SEO toolkitMetadata, canonicals, schema, XML sitemaps, IndexNow, and technical reviews | ✓Included | ✓Included | ✓Included | ✓Included |
| First-party analyticsAcquisition, content, property interest, behavior, and conversions | ✓Included | ✓Included | ✓Included | ✓Included |
| AI | ||||
| AI visitor chatProvider-backed answers grounded in approved listings and knowledge | ✓Included | ✓Included | ✓Included | ✓Included |
| AI writing assistanceDraft and refine property and website content inside the CMS | ✓Included | ✓Included | ✓Included | ✓Included |
| Automation | ||||
| Integrations & signed webhooksZapier, Make, Slack, Teams, or your own HTTPS endpoint | ✓Included | ✓Included | ✓Included | ✓Included |
| Operations | ||||
| Email templates & SMTP controlsShape operational email and connect your sending service | ✓Included | ✓Included | ✓Included | ✓Included |
| Team roles & permissionsInvite staff and control who can view, edit, publish, and administer | ✓Included | ✓Included | ✓Included | ✓Included |
| Security | ||||
| MFA, passkeys & audit historyStronger sign-in options and accountable activity records | ✓Included | ✓Included | ✓Included | ✓Included |
About custom domains: You bring a domain you already own (or purchase one from a registrar). PropertyCMS does not sell or include the domain name; we provide the tools to connect and verify it.
Need a tailored rollout? Talk with our team
Security-conscious architecture
Protect the operation behind the experience.
Every polished public website is backed by tenant-scoped data access, role-aware administration, strong sign-in options, and accountable operational history.
Ask a security questionTenant isolation
Fail-closed data scoping keeps portfolio operations separated.
Role-based access
Shape who can publish, manage, review, and administer.
MFA & passkeys
Support stronger sign-in methods and device controls.
Audit & integrity controls
Track important activity and protect stored media and integration secrets.
05 / QUESTIONS
Clear answers
The practical details.
Still deciding whether PropertyCMS fits your operation? Ask us directly.
Is PropertyCMS a property management system?
No. PropertyCMS is your public website, content, leasing-conversion, and lead-operations layer. It complements accounting and property management systems, connecting downstream through portal links and webhooks.
Can I use my own domain and branding?
Yes. Every plan supports a verified custom domain and theme controls for shaping the public experience around your brand. You bring a domain you already own—or purchase one from a registrar—then connect it to PropertyCMS. The domain name itself is not included or sold by PropertyCMS.
Can we bring over existing property listings?
Yes. Every plan includes CSV/XLSX property import tools with preview and field mapping, along with exports that keep your inventory portable.
Which leasing workflows are included?
PropertyCMS connects inquiries, configurable forms, favorites and alerts, showing requests, staff follow-up, and prequalification applications. Payments, identity documents, formal screening, and lease execution stay in approved specialist systems.
What SEO and analytics tools do we get?
The platform includes metadata, canonical controls, structured data, XML sitemaps, IndexNow, and a technical SEO review layer—plus first-party acquisition, content, behavior, and conversion reporting. No platform can promise search rankings.
Can PropertyCMS connect to our tools?
Yes. Configure signed outbound webhooks for generic HTTPS endpoints or presets for Zapier, Make, Slack, and Teams. Some property management or CRM connections may require a custom workflow.
Is AI required?
No. The core site and leasing workflows work without AI. When configured with a supported provider, AI can assist writing and answer visitor questions from approved listings and knowledge sources.
When can we get access?
Access will open in stages. Join the priority list and we will send you launch availability and pricing before asking you to choose a plan.
Founding access
Build the property experience your portfolio deserves.
Tell us a little about your portfolio. We’ll send launch availability and pricing—no daily drip campaign.